Letter: Millennial doubters
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Sir: It was heartening to read James Dalrymple's article in praise of the Millennium Dome (13 December).
During the last 12 months the British Tourist Authority has mounted an intense international marketing campaign, involving print materials, the Internet, press and PR, exhibitions and events, to promote "millennium Britain" on the theme "Britain - Now is the Time". We are seeing enormous interest in the Dome from overseas. Inquiries to our offices around the world are at an all-time high, and we are expecting a record number of visitors - 26.5 million of them - to come here next year.
However, we have been very concerned that the continued criticism in the British media would filter abroad and damage our promotional efforts and, ultimately, our pounds 14bn inbound tourism industry.
Now is the time to be proud of what Britain is achieving and to bask in the excitement and interest we're creating around the globe. Britain is doing more than any other country to mark the millennium.
DAVID QUARMBY
Chairman
British Tourist Authority
London W6
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments