Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The Ring sequel Rings staged Samara's TV crawl for real, terrified the public

Christopher Hooton
Tuesday 24 January 2017 07:35 EST
Comments
Rings Featurette - TV Store Prank

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The scene in which the bedraggled Samara crawls out of a television set in The Ring has become iconic, an enduring image of the horror genre, so Paramount decided to stage it for real to promote upcoming sequel Rings.

The prank saw pedestrians lured into a TV showrooms and talked through the screens on offer; they just so happened to be showing stills of Samara and one of them was real.

Just as the would-be customers sense something is not right with one of the screens, the actress begins to crawl out of it, sending them fleeing from the shop and probably to Amazon (another blow for physical stores).

Rings is set 13 years after the events of the first film and the infamous video has gone viral online. The sequel sees Samara return - and this time she can send emails (remains to be seen if she is herself an attachment).

Rings is out 3 February, 2017.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in