Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Teenage Mutant Ninja Turtles poster in 9/11 facepalm extravaganza

Poster criticised for accidental Twin Towers reference

Christopher Hooton
Tuesday 29 July 2014 09:51 EDT
Comments
(Paramount/Twitter)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Paramount Australia has swiftly deleted a tweet announcing Teenage Mutant Ninja Turtles arrival on September 11th alongside a poster of the turtles falling from a burning New York skyscraper.

There has been no shortage of misguided film posters and promos in the past year, particularly with regards to 12 Years A Slave (you may remember the Italian poster that was just Brad Pitt's massive face, and Sainsbury's 'get the slave look' mannequin display), but this is surely the most glaringly obvious error yet.

The image used for the poster showing the vigilantes having just jumped from the top floor of a burning skyscraper was close to the bone as it is, especially given that the movie is set in New York City, but the 'September 11' date at the foot of it really made sure a comparison was unavoidable.

The poster quickly attracted heat on Twitter, with one user writing: "'When's the movie out?' 'September 11' 'OK. Poster's fine, can't think of anything it reminds me of.'", and Paramount deleted it within minutes.

(Picture: Paramount)
(Picture: Paramount)

Produced by Michael Bay, directed by Jonathan Liebesman and starring Megan Fox and Johnny Knoxville, Teenage Mutant Ninja Turtles will be released a month earlier in the US, on 8 August.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in