Suicide Squad: Marvel boss comments on negative reviews

Before the release of Suicide Squad, David Ayer decided to heat up the old rivalry between DC and Marvel, saying at the film’s premiere ‘f*ck Marvel’.

Since then, Ayer has apologised for the remark, while Suicide Squad itself has reached cinemas, receiving negative reviews from the majority of reviewers.

Asked whether Marvel’s release strategy would change after the critical shortcomings, the studio's head of TV Jeph Loeb remained democratic.

"No. It's funny, we actually get asked that a lot," Loeb told The Hollywood Reporter. "The truth is, they do what they do and we do what we do.

“I tend to sort of think about it like I'm not sure that people that make medical shows look at other medical shows and go, 'Why is my medical show better than this?’"

Loeb added that he doesn’t think DC having inferior characters to Marvel is the reason for the shortcomings.

"The DC characters which I know and I love and have had a lot of fun writing and being a part of are really strong, wonderful characters," he continued.

"And I think it's a little early for us to determine the success of Suicide Squad. At the moment, I'm very happy that it's opened to $150 million, that is an accomplishment. We'll see what happens afterwards.”

Meanwhile, some DC fans are attempting to sue Warner Bros. because the Joker was in the film for barely 15 minutes when the promotional material suggested longer screentime.