Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Batman v Superman plummets 81% at the box office, setting a new record for comic book inspired films

The blockbuster's second weekend in cinemas has proven that the critics have had a huge effect

Jack Shepherd
Sunday 03 April 2016 05:06 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Batman v Superman may have set an Easter Weekend box-office record for scooping well over $400 million worldwide, but it’s also set some hugely negative records as well.

Notably, it has become the ‘highest grossing, worst film’ of all time, having become the first film to make over $150 million domestically on its opening weekend while holding a ‘rotten’ rating on aggregator website Rotten Tomatoes.

While optimists believed those bad reviews would have no impact on the film's box-office gross, its second weekend in cinemas has proven the critics have had a huge effect, as the film set a new record for biggest Friday-to-Friday drop for a big-budget comic-inspired movie.

According to Forbes, the film made $15.35 million in the US on its second Friday, an 81% drop from the same day the week before. When you don’t include the Thursday night previews - which made up $27.7 million of the $81.5 million gross - the film still dropped 71.5%.

In comparison, the worst Friday-to-Friday drop previously (including Thursday previews) for a comic-book adaptation was Fantastic Four (-78.7%), closely followed by another Zack Snyder film, Watchmen (-78.4%), and the final part of Christopher Nolan’s Batman trilogy, The Dark Knight Rises (-76.6%).

As noted in the report, the film should gross around the $1 billion mark worldwide, which will be no box-office bomb but would not be the result Warner Bros. and DC were hoping for. In a separate report, it was estimated that the film would have to gross at least $925 million to break even.

Batman v Superman: Dawn of Justice Interview With Cast & Crew

The considerable drop is likely down to both the negative reviews (a round-up of which you can read here) plus bad word of mouth, as the film holds a cinemascore of B among viewers.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in