Dominos uses artificial intelligence to create national dish-inspired pizza toppings for Eurovision final

Forget pizza pie…this is pizza AI

Jam Press Reporter
Saturday 13 May 2023 02:59 EDT
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The AI generated English Roast Beef pizza
The AI generated English Roast Beef pizza (Jam Press/@Dominos_UK)

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Domino’s has revealed national dish-inspired pizza toppings for country’s competing in the Eurovision final.

But they have all been made with artificial intelligence.

As the stand-in host nation for war-torn Ukraine, the UK - with Mae Muller singing for glory - has been given a Beef roast dinner speciality pizza.

It comes with potatoes on a bed of gravy, covered in horseradish sauce.

France has Coq au Vin braised chicken, with diced potatoes and rosemary garnish.

Germany’s toppings are Bratwurst sausage loaded over chips, drizzled with ketchup and mayonnaise.

There is Carbonara pasta, bordered with pepperoni slices, on a pizza for Italy.

Paella with clams and prawns – finished with a sprinkle of spring onions, is dedicated to Spain.

Sweden has a Fish with sliced tomatoes, chopped radishes and onions topping.

Ukraine has a trademark Chicken Kyiv, dressed with lemon and dill.

Meanwhile Australia - in Eurovision since 2015 - has Fairy Bread, an old-fashioned Aussie snack made from white bread, butter and ‘hundreds and thousands’ sprinkles.

The AI generated Spanish Paella Pizza
The AI generated Spanish Paella Pizza (Jam Press/@Dominos_UK)

A Domino’s spokesperson said: “With Eurovision being one of the busiest nights of the year for Domino’s, the nation’s favourite pizza brand, has cooked up a treat for the senses.

“By challenging AI to imagine what a limited-edition pizza for all the favourite competing countries would look like.

“Domino’s set AI system MidJourney to work, curating completely unedited Eurovision inspired pizza toppings for The Big Five countries and a few other nations.

“Passing the reins to AI, pizzas generated varied from a somewhat delicious looking Roast Dinner, to Carbonara and a clam and prawn loaded Paella pizza.

“Signature dishes were also generated for host nation Ukraine in the form of Chicken Kyiv pizza.

“And Australia, to see what the country who has competed in the competition since 2015 – to everyone’s bewilderment – would serve up.

“And it’s Fairy Bread pizza.

“A country and party staple of bread spread with margarine and covered in hundreds and thousands.”

The AI generated French Coq Au Vin pizza
The AI generated French Coq Au Vin pizza (Jam Press/@Dominos_UK)

Sam Wilson, AI mastermind at Domino’s said: “Pizza brings everyone together, just like Eurovision.

“So we challenged AI to generate the perfect pizza for each nation. It’s no surprise the classic Sunday Roast was Britain’s pizza of choice, but we didn’t expect Fairy Bread for Australia.

“We’re rooting for Mae Muller this weekend and look forward to seeing her waving the flag for the UK.

“But we won’t be giving AI a role in our kitchen just yet.”

The Eurovision contest saw over 161million people worldwide tune in last year.

With an estimated 8.93 million people in the UK watching the finale ceremony in 2022.

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