Zuckerberg sister asks how Facebook and Youtube can help Broadway connect with audiences
"Why not bring a small piece of Broadway to the entire world?”
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.What can the theatre learn from Facebook? That was the question at the second TEDx Broadway conference this week.
Randi Zuckerberg (pictured), sister of Facebook founder Mark, and former marketing director of the site, presented a Top 10 of ideas to open Broadway up, including YouTube auditions, crowd-sourcing costumes, online viewings at a fraction of the price and more interaction.
“The [Twitter] @ reply is the new autograph,” she said. Last week she launched Zuckerberg Media Studios, “to create and distribute live innovative content for digital, social and traditional media channels,” which explains her sudden interest in theatre, and vice versa. “Instead of having just a small sliver of the world come to Broadway, why not bring a small piece of Broadway to the entire world?” she added.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments