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As it happenedended

Apple event - as it happened: iPhone 11 details revealed, as new Apple Watch and TV streaming service unveiled

Anthony Cuthbertson,Andrew Griffin
Tuesday 10 September 2019 14:14 EDT
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Apple set to hold biggest event of the year to reveal host of its most premium products

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Apple held the biggest event of the year, during which it revealed a whole host of its most premium products.

The company unveiled not one but three iPhones, all with upgraded cameras and a variety of new colours. They are called the iPhone 11, the iPhone 11 Pro and iPhone 11 Pro Max, making them the first handset to finally get the "Pro" name that is present across Apple's line.

But the iPhone wasn't the only new device, with updates to the Apple Watch, its variety of online streaming services, and other products also revealed during the event.

Please allow a moment for the live blog to load.

Now we're getting the worldwide premiere for the trailer for See.

It's a dystopic vision of the future where humanity has lost the power of sight. 

But, "after so many years, the power of sight has returned".

Not really my cup of tea, but nor was Game of Thrones, and that seemed to do alright.

anthony.cuthbertson10 September 2019 18:18

The first shows will be available from 1 November in over 100 countries.

Like Apple Arcade, it will cost $4.99 per month "for the whole family".

If you buy a new iPhone or iPad, you get one year for free.

"This is crazy," Tim Cook says.

anthony.cuthbertson10 September 2019 18:20

We're onto the iPad now.

anthony.cuthbertson10 September 2019 18:20

(There'd been a lot of questions about how much Apple TV+ would cost. Since it was first rumoured, Disney has got out with its own Disney+, which costs only $7, and includes a lot more than what Apple is offering. That's presumably why they've gone relatively cheap, and is offering it for free.)

Andrew Griffin10 September 2019 18:21

Andrew Griffin10 September 2019 18:22

Apple's Greg Jozwiak comes on stage to tell us about a new iPad.

"We're replacing the sixth generation iPad with this... the new seventh generation iPad," he says.

anthony.cuthbertson10 September 2019 18:23

Andrew Griffin10 September 2019 18:23

He's showboating about pixels. Standard.

anthony.cuthbertson10 September 2019 18:24

The YouTube livestream is up to 1.5 million viewers currently watching, by the way. That's nearly half as many people as those who watched the 2019 season finale of Love Island.

anthony.cuthbertson10 September 2019 18:26

Here's all those new iPad features:

Andrew Griffin10 September 2019 18:27

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