37 best Amazon Black Friday deals I’ve found today on Fire TV sticks, Kindles and Echo dots

After weeks of anticipation, the Amazon Black Friday sale is underway, meaning now is the perfect time to restock your beauty products, invest in a new TV, or add a high-spec laptop to your basket.

The online retailer goes all out for the annual sale, with big discounts on big-name brands, from Nintendo Switch consoles, air fryers and Apple gadgets to Shark vacuums and Ninja appliances. Whatever you’re in the market for, it’s a great time to bag a bargain from brands that have been tried and tested by The Independent.

As you’d expect, Amazon has also slashed the price of its own smart home devices, from 40 per cent off Amazon Fire TV sticks (was £59.99, now £34.99, Amazon.co.uk), to 20 per cent off Kindles (was £159.99, now £124.99, Amazon.co.uk), plus, deals on the retailer’s Echo dot smart speakers, Ring doorbells and tablets.

Owing to the sheer number of deals that have landed in the Black Friday bonanza, it can be tricky to know where to start. Thankfully, the rest of IndyBest team and I have put together this guide to the best deals in Amazon’s Black Friday sale.

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Within this Amazon Black Friday guide, we only recommend deals on products we’ve either tried and tested or that come from brands we trust – and we keep an eye out for Amazon inflating prices, by using price tracking tools. That means we bring you genuine savings on products we think you’ll love as much as we do.

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With a discount of nearly 50 per cent, now’s the time to upgrade your home entertainment system for less. The nifty gadget allows you to watch all your favourite shows from various streaming platforms at a higher resolution than the standard version. Serving up a crisp picture, it plugs into the HDMI port on any TV, meaning you don’t have to buy a smart TV – I’m adding it straight to my basket.

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Bookworms, you can get the Kindle at its cheapest-ever price right now. Considered the best ereader in our review, The Independent’s tech critic David Phelan praised the device for being “really exceptional (gaining the top spot in this round-up)”. He added: “The front light has also been improved recently, to make it subtler and adjustable in terms of warmth as well as brightness. Like the oasis, the paperwhite is waterproof – it’s able to withstand submersion in 2m of water for up to an hour.”

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Another steal for any avid readers: you can save £145 on the Kindle scribe. The main difference between this Kindle and the rest? The Independent’s tech critic David Phelan explained in his review of the best ereaders: “The large-screen scribe comes with a stylus, so you can create hand-written sticky notes that sit in the margins until you expand them”, adding that the screen is rougher, so “feels more like pen on paper”.

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Reduced by a huge 58 per cent, Amazon’s Echo dot is perfect for those on a budget. Tech critic Alex said, “the fifth generation smart speaker has even better sound than all the Echo Dots that have come before it (a mean feat given how hard it is to eek good sound out of a small device).” Praising its top functionality and neat new indoor temperature sensor, he said it can be placed anywhere in your home to deliver weather reports, set timers, play music, podcasts, the news and more.

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The newest version of our favourite tried and tested video doorbell is now 40 per cent off at Amazon thanks to its Black Friday sale. One of our home testers, Zoe, found the second-generation Ring doorbell to be the best overall in her review, and now the newest model can be all yours for less than £60. Zoe praised the device for being easy to install and loved the efficiency of the Ring app in alerting her to parcels, something we’re all going to need during Black Friday.

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In their review of the best tablets, our tech writers named the Amazon Fire 7 the best budget model, and now it’s even cheaper, reduced to less than £40 for Black Friday. “The 7in display means this is lightweight and effortlessly portable”, they said. While the screen was nothing to write home about, as others have a higher resolution, the Fire 7 worked “especially well for books and audiobooks”, while Amazon movies, Kindle books and Audible audiobooks are automatically available.

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Does your telly need an upgrade? This could be the deal for you. You can now step up your at-home entertainment system for less, with 44 per cent off this Fire TV. With QLED providing vivid life-like colours and pictures, fool-proof streaming and a customisable home screen, this is a TV you’ll be proud to build a room around. It was also picked as the best budget buy in our review of the best TVs of 2024.

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This handy Eufy device has previously been sold for about £40, so, Amazon’s discount isn’t quite as generous as it first seems, but, at just shy of £30, the H11 is still worth snapping up in the sale. It was dubbed the best budget buy in IndyBest’s guide to the best handheld vacuum cleaners, with reviewer Zoe saying: “While it weighs a measly 0.5kg, the H11 is seriously powerful, making quick crumb clean-ups in the kitchen and sweeps of the car a doddle.”

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Our household expert and culinary whizz Siobhan picked this pan from Ninja as the best non-stick frying pan in our review. After testing it out Siobhan said she was “seriously impressed” by the pan’s capabilities. She went on to say: “Cooking results are nothing short of outstanding. The pan delivers perfectly even heat, so everything cooks at the same time, and we ditched the oil completely when making some dishes yet food never stuck to the bottom or burned.” To top it all off the drying pan now has 25 per cent off at Amazon, I’m sold.

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Out of all the air fryers that Lauren reviewed – she has also been testing a whole host of air fryers for us – she said this one was “the most powerful”, adding that her food ended up “a lot tastier and crispier, compared with when cooking in other air fryer models”. The gadget has six settings – roast, air fry, bake, reheat, crisp and dehydrate – and you can set each of the two drawers to cook different things, at different temperatures, at the same time. Snap it up now while it has more than 35 per cent off.

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If you’re after a top-performing air purifier for less, you’re in luck. Our home tech whizzes named the Levoit core 400S air purifier the best air purifier overall. Working quickly, it was also “unbelievably quiet and smart, thanks to the handy VeSync app and Alexa and Apple Home integration”, they said. There’s even “a modern LED display that told [them] how dirty the air was, by using different colours.” Even better, snap it up with this Black Friday deal, and you can save more than £50.

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This Tefal air fryer has 44 per cent off in Amazon’s Black Friday 2024 sale. With two different drawer sizes, you can cook two foods, two ways, at once. Ideal for larger households, the air fryer has an 8.3l capacity, cooking meals 40 per cent faster compared to an oven and using 70 per cent less energy. From succulent chicken to crispy chips, there are eight programs that eliminate the guesswork when it comes to cooking. Plus, the sleek black design won’t be an eyesore in the kitchen.

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This Shark corded vacuum is a steal with more than 27 per cent off. Vacuum cleaner connoisseur Zoe tested this model and considered it strong enough to land a spot in our guide to the best corded vacuum cleaners. She said: “This nifty corded stick vacuum made cleaning a pleasure (well, almost) due to its slim, lightweight design, plus Shark’s flexology technology, which means a flexible wand bends at the touch of a button to reach underneath low-lying beds, sofas and coffee tables with no need to lift them or bend down.” Thanks to Amazon, there’s no better time to invest.

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When food and drink writer Amira reviewed the creami, she was blown away by how simple the machine was to use. “Not only was the process of adding the ingredients to the tub easy (it doesn’t get simpler than pouring everything in together), the spin speed and duration of the process are all taken care of, thanks to the preset programs,” she said. Those preset programs include everything from ice cream and gelato to smoothie bowls and milkshakes, leaving you spoilt for choice.

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On sale with nearly 30 per cent off, Sage’s barista espresso machine is a must-have for coffee lovers. “We loved how easy this machine was to use, and how much fun we had experimenting with making our perfect cup,”noted coffee expert Zoe, when she put it to the test in her review. Praising the machine’s clever tech, Zoe said it makes “dreamy cups of coffee with little fuss right from the get-go”.

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There’s currently more than 20 per cent off this model, which was selected as the best for kitchens in our best dehumidifiers guide. Our home appliance reverier Rachael said that it’s ideal for extracting any condensation that may appear during cooking and loved its ease of use and subtle size. “Perfect for small spaces and rooms up to 15 square metres, this dehumidifier is so compact it will sit neatly on your shelves or sideboard without you even realising it’s there. Plus, it feels solid and robust,” she explained.

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Temperatures are well and truly dropping, so it’s time we get prepared for the colder months ahead by investing in a quality electric heater. This slick and modern model from Duux is ideal for warming up a room and fighting off the winter chill – so much so that it was picked as the best overall buy in our round-up of the best electric heaters. Zoe, one of our reviewers well-versed in home appliances said: “It was powerful enough to warm up a room of 30sqm. For less than £100, we found it to be a well-made, good-looking heater that we could use throughout the year.” Now it has almost 30 per cent off thanks to Amazon.

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Our tech expert David tested out this Apple Watch SE a couple of years back, and it’s safe to say he was impressed. It comes with a lower carbon footprint than previous models, and despite being much more affordable, it still hosts all the same speedy and exciting features, making it a fast and responsive device. In his review, David recommended this model specifically for parents, saying: “It makes it an ideal choice for that new trend: parents buying a smartwatch for their children instead of a phone.”

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The AirPods Pro 2 earbuds have been reduced to their lowest-ever price – yes you, read that right. If you need any convincing, The Independent’s tech critic David Phelan praised them in his review – noting that they should be a “go-to for audiophiles or those who relish the joys of great noise-cancelling”. As well as having impressive sound and noise-cancelling, the AirPods Pro 2 feature the best battery life on any AirPods.

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The PSVR2 is cheaper than ever this Black Friday. When tech expert Steve reviewed the headset, he found it to be an “excellent virtual reality headset for the price”. He added: “But PlayStation’s admirable push to make VR gaming a success has produced one of the best and easiest-to-use VR headsets you can buy today.” Make someone very happy this Christmas and snap it up now.

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Amazon really is delivering the goods when it comes to Black Friday gaming deals. The online giant (along with Argos and John Lewis) has reduced the PlayStation 5 to an all-time low, so now’s the time to buy before Christmas. When reviewing it, Steve said that it “packs a serious punch, with performance and graphics rivalling a mid- to high-end gaming PC”. A “catalogue of exclusive games – many of them truly unmissable experiences – gives the PS5 a slight edge over the (technically more powerful) Xbox series X”, he added.

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High up on many Christmas wishlists this year, the Oura smart ring is a revolutionary device that helps track your sleep, activity, stress, heart rate and more. When our fitness and wellbeing editor reviewed the ring, she particularly liked the sleep features: “The recommended bedtime was a bit like that best friend who’s always looking out for you – it did give us an extra push to put our phone down and go to sleep.” The ring comes in six colourways, including silver, gold, brushed titanium and rose gold.

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Discounted by more than 30 per cent in Amazon’s Black Friday sale, Garmin’s forerunner smartwatch will help you track progress and monitor your fitness goals. There’s also a whole catalogue of daily workout suggestions, a widget for estimating your recovery time after each exercise session, and detailed running metrics, including cadence, stride length, ground contact time and balance. This watch also has a heart rate monitor and a widget for monitoring sleep, plus menstrual cycle and pregnancy tracking, and an app for checking on your stress levels, too.

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Useful for anyone who suffers from SAD (seasonal affective disorder), a Lumie lamp can transform sleeping habits, ensuring you wake up feeling refreshed. Although we haven’t reviewed this exact model, tech and home appliance reviewer Siobhan dubbed another Lumie sunrise alarm clock as the best advanced option in her guide, so, you know this is a brand you can trust.

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With a generous £80 discount, the Apple watch series 9 boasts everything from blood oxygen tracking to water resistance up to a whopping 50m. Testing the device for his standalone review, time-earned tech pro David praised its “fast, smooth and responsive” performance. He enjoyed both the “raise your arm to wake the watch” feature and, uniquely to the series 9, the fact that “you can tap your index finger and thumb together twice” to end phone calls, snooze alarms and perform a myriad of other actions. Pretty nifty stuff, eh?

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As our tech critic, Alex hails these as his favourite wireless headphones, and they’re now 35 per cent off at Amazon. Looking to step up your listening experience? Then I have just the thing. Alex was impressed with their noise-cancelling abilities and crystal clarity, saying: “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handles it all with poise and gumption, and it never misses a beat”.

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Just in time for party season, beauty writer Maisie’s favourite hair straighteners now have 28 per cent off. In her review, she gave this ghd model full marks, noting that they “effectively style your hair in one glide”. She was shocked by how quickly they heated up, too, going on to say: “I can create poker-straight hair in minutes, or add waves and curls to my hair, courtesy of the curved edges.” Nab the hair tool for yourself, while it’s discounted.

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In beauty writer Lauren’s hair dryer guide, this model came out trumps. She noticed her hair was immediately less frizzy and was impressed by the technology at work, which helped her create “a smooth, sleek finish”. Affordable even before the discount, now’s the time to snap up this dryer while it’s just £67.

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CeraVe is one of my favourite affordable skincare brands – and its moisturising lotion is a staple in the bathroom cabinet. The lightweight formula is powered by hyaluronic acid to lock in moisture, delivering up to 48 hours of hydration. It’s non-greasy, which is a big plus too. When reviewing it, beauty writer Helen said she liked “the lack of greasiness and speedy absorption” means it’s “ideal to use in a rush”. Right now, you can save 30 per cent.

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Maybelline’s New York sensational sky high mascara boasts a uniquely designed brush that’s long, thin and densely packed with tiny little plastic bristles. This makes it ideal for getting to hard-to-reach areas and easy to manoeuvre from all angles with minimal mess. When Sarah, beauty buff and assistant eCommerce editor, shared her in-depth review of the mascara, she raved about the tiny bristles that line the wand, which she found “helped comb through each and every lash – yes, even those pesky ones right in the corner”. You can pick it up for half price right now.

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Fake tan fans, you can save nearly 50 per cent on Tan Luxe’s self tan drops in Amazon’s Black Friday sale. “Packed full of skin-boosting ingredients, including raspberry seed oil, vitamin E and aloe vera, these glow-inducing drops are not only incredibly easy to use, but they also help hydrate the skin, too,” beauty writer Lauren said in her review. “Plus, they gave the most noticeable glow out of any option I’ve tried so far.” I’m stocking up while it’s less than £20.

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Loved by the likes of Hailey Bieber and Rihanna, Weleda’s budget moisturiser has some hefty A-lister approval. For Black Friday, you can get it for just £5.62 thanks to the 50 per cent discount. When skincare tester Amy shared her verdict on the formula, she said she loved how easy it was to apply and how their skin “just drank it up.” She added: “Combining, organic sunflower oil with extracts of wild pansy, calendula and camomile, it’s a soothing treat that’s great to reach for when skin is feeling a bit more parched than usual.”

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This 100ml Hugo Boss scent is a great buy ahead of Christmas for the person in your life who is seeking a classic scent, as it is one of the bestselling men’s fragrances ever. It also featured in our round-up of the best men’s fragrances for 2024, where our experts described the spray as a “woody, fruity number”. They said: “It hits you with fresh, juicy notes of green apple and grapefruit to begin with, but soon develops into a warm woody and sensual scent thanks to sandalwood, amber and musk”. They also add it is a great, versatile scent for any age range.

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This clever electric trimmer from Phillips is a must-buy, according togrooming expert, Paddy, who gave it the top spot in his review of the best beard trimmers. Giving it the full five-star rating, our tester found this trimmer to be a versatile all-rounder. He said: “It’s a decidedly no-frills option that’s easy on the face, body and wallet, with its protective cutting guards and modest price tag”. Now, it’s even more budget-friendly, thanks to a 41 per cent discount at Amazon.

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Our male grooming experts Sam and Lee named this cologne the best affordable men’s aftershave in their review. And now, thanks to Amazon’s Black Friday sale, that price just got even better with a whopping 42 per cent off. Our testers loved how understated the floral scent was, saying: “It’s a light-as-a-feather blend of citrus fruits, rosemary and lavender and not that far removed in smell from Tom Ford’s spenny neroli Portofino.” A designer alternative at a tempting price, what more could you want?

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This smart TV is currently reduced by 37 per cent. When The Independent’s tech critic David Phelan put it to the test, he was left impressed, scoring it four out of five stars: “It features pin-sharp picture and excellent brightness levels that look realistic and persuasive,” our tester said.

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Looking to upgrade the family entertainment system? I’ve got just the thing. One tech critic David Phelan’s favourite TVs of 2024now has more than 30 per cent off. Calling it a “stand-out” TV, thanks to its top-of-the-line picture quality, overall performance and slim and attractive design. He said: “The contrast and strong, deep black colours, which typify OLED, look especially good here, allowing rich brightness as well as subtle shadows.”

Amazon’s Black Friday sale ends at 11:59pm on 2 December. The retailer’s official sale started on 21 November with deals dropping continuously. Our shopping experts have been working night and day to find the best deals and will continue to do so until the sale ends.

Cyber Monday takes place on the Monday after Black Friday, which means, this year, it falls on 2 December 2024. Those looking to shop for a bargain will be pleased to learn Amazon’s Cyber Monday sale starts as soon as the Black Friday sales end. The online retailer will have plenty of Cyber Monday deals available across a range of categories, including kitchen appliances, tech, beauty products and toys.

For the latest offers on tech and more, try the link below:

Want even more bargains? Head over to our main Black Friday guide for all the best deals